Drinks Brand “This Water” is working on the insight that consumers are well aware of the antioxidant properties of green tea but don’t always appreciate the taste, so they’ve launched some products with added antioxidants.
“We spoke to our drinkers and they told us they wanted a new recipe from This Water with the added benefit of antioxidants,” says Douglas Lamont, MD, This Water. “Green tea is a great source of natural antioxidants but consumers don’t always enjoy the taste so we combined it with our high quality, real fruit to deliver a delicious and refreshing drink with a natural benefit.”
The variants are:
• Purple passion fruits for a crisp, refreshing taste
• Yellow peaches for sweetness and smooth mouth feel
• Natural antioxidants from Green tea for goodness
• Spring water for natural purity
The company explains that the products are free from preservatives, colourings and flavourings and is the most natural, water-based juice drink in the shops. The bottle size is 420ml bottle and retails at around £1.29.