RICHMOND SAUSAGES TAPS INTO NOSTALGIA
UK sausage brand leader Richmond is returning to TV this summer for the second instalment of this year’s £1.5 million national campaign which runs from June to the end of August.
The strapline for the TV ad is “The taste that takes you back”. The advertisement shows two hard-nosed property developers in the local café of a small rural village, discussing their latest development on the side of a luscious green hill.
One of the developers orders some Richmond Sausages and the taste instantly takes him back to his childhood, where we join him in a childhood memory running across the very same hill with his kite.
This memory prompts the developer to come to his senses and reassess his values, resulting in him ordering the diggers to stop and leave the hillside as it is.
The ad will appear during the commercial break of prime time TV shows such as Coronation Street, The Bill, Come Dine With Me and Emmerdale.
Michael Moore, Richmond Sausages Brand Manager says: “It is very exciting for the UK’s favourite sausage brand to be back on TV. Many adults grew up eating Richmond sausages and they are instantly reminded of their childhood when they taste them again.
“Our advertising campaign perfectly captures this warmth and also reflects how Richmond provides a wholesome tea time favourite enjoyed by all the family.”
Richmond currently holds a 17% share of the UK branded sausage market. The Richmond brand is worth over £100m and is in 19% growth.
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