PRIMULA INTRODUCES NEW FLAVOUR TO AMBIENT DIP MARKET
We are told that Primula, the brand best known for its squeezy cheese tubes, has added a new flavour to its popular Dip range. Perfectly timed to set sales soaring in time for summer when the demand for convenient and tasty foods for BBQ’s and picnics is at an all time high, the orient inspired flavour launched earlier this month.
This will be the very first time that Thai Sweet Chilli flavour will be available as an ambient dip, bringing ultimate convenience and versatility to consumers.
Kate Winterton, Senior Product Manager at Kavli UK comments:
“Thai Sweet Chilli flavour has grown in popularity over the years and is now more in demand than ever. With its sweet and tasty flavour, it can be used as a dip or an ingredient to a main meal.
“We are certain that this delicious flavour will be a winner with our consumers. The ambient dip market is dominated by salsa and it’s great that we can keep coming up with innovative and popular dips to add to the range.”
The Thai Sweet Chilli Dip joins five other ambient products in the Primula dip range which consists of creamy sour cream and chive, spring onion, roasted garlic, nacho cheese, as well as a low fat and refreshing spicy salsa.
Although best served chilled the ambient dips do not have to be refrigerated so they are perfect for long summer journeys, extended days outdoors, or as a festival convenience food.
Retailing at around £1.09, each 170g tub has a shelf life of six months, greatly reducing wastage and mark downs. Primula dips also double up as a great recipe ingredient, reconfirming the brands’ values of convenience, versatility and taste.
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