CocaCola, makers of glacéau vitaminwater® says that the streets of Britain will be gloriously colourful this summer as glacéau vitaminwater® helps millions of us on-the-go Brits get more of the vitamins and hydration we need to get through the long (and if we’re lucky hot and sunny too) summer days.
The company explains that from 15 June a rather colourful summer campaign oozing humour, cheekiness and glacéau vitaminwater® attitude and love will appear across some of the nation’s most iconic outdoor media sites, billboards, special builds and innovative digital formats.
The campaign breaks in 17 key cities across Britain (w/c 15 June), and will focus on simple rainbows of colour and cheeky slogans with bringing to life both the brand personality and showcasing each of the six delicious flavours (and unique blend of functionality) in the range.
It says innovative digital formats will tailor communications to each location and individual consumers, while one of london’s most iconic landmarks, the imax, will brighten up Londoners’ days with the glacéau rainbow. in addition a nation-wide young design initiative will see an artistic interpretation of the brand campaign take over a statuesque London billboard at cordy house in ‘too cool for school’ Shoreditch.
The company tells us squads of glacéau tasting vehicles will be on the roads of Britain’s cities over the summer hydrating people on-the-go with New York’s original, enhanced water at key events across Britain and throughout the festival season.
Phillippa Classey, glacéau vitaminwater® said “this summer we’re going to be painting glacéau rainbows in cities across GB, brightening up peoples’ day and making them smile in the current climate!”
Glacéau vitaminwater is more than just a low calorie, great tasting active lifestyle drink, only one year on from launch it has become a firm favourite with those in the know and is constantly ‘spotted’ in the hands of our favourite celebs. but it’s just not the celebs that are loving it, each of the six different glacéau vitaminwater® has a specific purpose to get you through the day and us Brits are enjoying glacéau vitaminwater® on the go, at work, with their meals and when we’re having fun.
There are six great tasting varieties power c, essential, spark, multi-v, revive, defense.