British Baker Magazine tells us that it’s National Cupcake Week from September 14th to the 19th.
The aim of the week, held September 14-19 2009, is to draw customers’ attention to the many wonderful recipes and exotic toppings available for cupcakes and to tempt both new and existing customers to buy (at least) one during the week!
The event will be highlighted in bakery and café outlets via special merchandising materials and bright window stickers, urging customers to come in and treat themselves.
British Baker will be producing a creative recipe for each day of the week, including an especially indulgent cupcake for Saturday, September 18.
But that’s not all. A special window dressing competition will also run nationally to promote cupcakes during the week and put bakers’ artistic talents to the test.
And British Baker will be organising a PR campaign to drive awareness of the week in the national media.