‘Coca-Cola’ is celebrating Selfridges’ 100th birthday with the exclusive Selfridges Centenary Bottle, an eye-catching limited edition original glass bottle that shines in the store’s signature shade of yellow.
This might well become a must-have for any dedicated shopper in need of refreshment this summer, the bottle sees the coming together ofthe signature Selfridges’ yellow shopping bag, the classic contoured original glass bottle and classic red ‘Coca-Cola’ script, creating a distinctive and bright bottle wrap.
The brands have a longstanding history, with ‘Coca-Cola’ being first poured in the UK in Selfridges in 1926. Over 80 years on, both brands are as relevant now as they ever were.
Cathryn Sleight, Marketing Director for Coca-Cola Great Britain comments: “We are proud to congratulate Selfridges on their centenary birthday and honoured to be celebrating this momentous occasion together. The eye-catching design sees the alignment of two iconic brands, both over 100 years old, and continues our passion for marking moments in history and culture. The Selfridges Centenary Bottle sees the launch of the Summer Open Happiness campaign for ‘Coca-Cola’.”
This is the latest partnership between Coca-Cola Great Britain and Selfridges, following a series of bottle collaborations sold exclusively in store. Summer 2008 saw stylist to the stars, Patricia Field, give ‘diet Coke’ a sexy new look in the ‘diet Coke’ City Collection, four beautiful, bespoke bottle designs, that captured today’s modern woman. Later in the year, renowned photographer, Rankin lent his signature style to create the London 2012 ‘Coca-Cola’ bottle to celebrate the handing over of the Olympic flag from Beijing to London. Back in 2003, British designer Matthew Williamson also put his style to the ‘Coca-Cola’ original glass bottle, creating a striking hot pink and yellow design.
The bottles will be sold exclusively in Selfridges throughout the UK this summer priced at £1.29 and will be showcased in the London Oxford Street store’s stunning centenary window displays.
The limited edition ‘Coca-Cola’ bottle is part of a wider programme of celebratory events at Selfridges throughout the summer.