ACTIVATING WATER IS NEW DRINKS CONCEPT
Manufacturer WILD tells us that consumers are drawn to near-water products because they are light and refreshing, have few calories and have an excellent taste and it has created two new product ideas for this category they are called “Activating Water” and “Tasteful Water”.
We are told that “Activating Water” delivers refreshment and energy in two phases, the drink delivers a quick energy kick from natural caffeine,
green coffee beans and dextrose, and the combination of fructose and fibre maintains energy over a longer period. Activating water is enriched with six vitamins and contains only natural flavours. This refreshing energy booster from WILD is available in a variety of tastes.
“Tasteful water” contains 3% fruit juice and is still as clear as water. These products are sweetened with WILD’s own natural fruit sweetener, Fruit Up®. The drinks have a low glycemic index (GI) and therefore keep blood sugar levels constant, delivering a consistent supply of energy to the body. Natural flavors round out the concept. With its “tasteful water” concept, WILD is reaching out to young, modern consumers who
value healthy nutrition but don’t want to give up great taste.
For more information click here.
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