WRIGLEY’S US 5GUM TO BE LAUNCHED IN UK
Wrigley reported that it will be launching it’s new sensory stimulating 5gum in June. The product has already been available in the US for two years and has a high sensory reputation. See its website (link below).
The company claims this will be the categories most premium product and will be launched nationally.
The gum has been formulated for high impact and a long lasting flavour and will be available in three flavours: Electro – Tingling Spearming, Pulse – Crisp Tropical and Cobalt – Cooling Peppermint.
The products will be packed in embossed black gloss packaging with bursts of colour. It will have an RRP of 97p. There will be 12 sticks per pack or twin multi packs will be £1.79.
The launch will be supported above and below the line inclkuding Cinema, TV, Outdoor, Online and consumer PR, plus POS support and Sampling Nationwide.
For more information click here.
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