WAITROSE PROMOTES OLD FORGOTTEN CUTS FOR SUMMER DINING

April 13th, 2009

After the success of their Forgotten Cuts range of thrifty meats, Waitrose is introducing new cuts with summer dining in mind. Inspired by the American South’s method of slow cooking meat, the supermarket will stock a variety of traditional meats that are easy to prepare and make a tasty change to bangers and burgers.

Shoulder of pork, or pulled pork as it is more commonly known, makes an alfresco feast with minimal effort. This delicious cut is slow cooked for several hours, leaving you plenty of time to enjoy the summer sun. Once cooked, the meat is so tender it can be shredded much in the same way as crispy duck. Simply mix with barbecue sauce and serve.

Impress your guests with the latest barbecue must-have – Waitrose King Ribs. With plenty of meat on the bone, King Ribs are a real crowd pleaser – and economical to boot. For added kick, marinate the ribs before cooking. Try adding honey and Worcestershire sauce for a sticky, finger-licking nibble or hoisin and Chinese five spice for a pan-Asian inspired bite.

Alternatively give your barbecue an Italian twist with porchetta – a domestic take on the marketplace staple of roast suckling pig. essential Waitrose Porchetta is made using butterflied pork shoulder with a piece of pork belly wrapped round it. A lemon and garlic herb rub is then smeared into the creases of the meat, to give a fresh, summery flavour. After barbecuing, slice the pork thickly and serve in ciabatta rolls or, for a more English take, thick slices of buttered white loaf.

Says Waitrose Pork Buyer Anna Lloyd: “As the credit crunch bites, Britons have become increasingly open to buying and cooking traditional joints such as shoulder and belly. But these cuts are not just for winter – they are ideal for summer eating too. Easy to prepare and kind on the wallet, they taste absolutely delicious and are sure to impress barbecue aficionados nationwide.”

Lesser known cuts of meat at Waitrose share the same high standards of farming and animal welfare as its prime cuts, following its commitment to buying the whole carcass. Leading the way in animal welfare, Waitrose became the first UK retailer to stop stocking imported bacon in November 2008 and 100% of Waitrose fresh pork, bacon and sausages is British*.