SHERRIFFS LAUNCHES FAIRTRADE PRODUCTS INTO MULTIPLES
In March 2009, Sherriffs launches its range of exclusively Fairtrade products into the grocery multiples. Its three entry products have already successfully secured listings across a wide range of multiples including: Waitrose, Tesco, Morrisons and Co-op.
The products include:
• Sherriffs Fairtrade & Organic Rice Drink (1ltr) is low in fat, dairy free, cholesterol free and enriched with calcium and vitamin D2
• Sherriffs Fairtrade Rice Cakes (115g) are thick sliced rice cakes that are low in fat and no added salt.
• Sherriffs Fairtrade Rice Cakes with Sesame (110g) are also thick sliced rice cakes, low in fat with no added salt.
Owned by Balance Foods Limited, Sherriffs was an old-established brand within the biscuit and confectionary sector that has been revitalized by modernizing its look and its ethics as an exclusively Fairtrade brand to make high quality, healthier snacking and drink products that will appeal to today’s consumer.
Mike Slegg, Commercial Director says, “The Fairtrade category currently includes brands that have both Fairtrade and non-Fairtrade product ranges making it necessary for the consumer to check every label. Sherriffs will clearly and simply convey that consumers who buy Sherriffs will know that they are buying an exclusively Fairtrade brand.”
Further product extensions are planned for 2009 for the snacking market in both grocery multiple and food services sectors.
Why invest in Fairtrade?
The market for Fairtrade products is a buoyant one and continues to grow despite the current economic climate. In 2008 total sales of Fairtrade products stood in excess of a staggering £700 million, an increase of 43% on the previous year . A TNS CAPI Omnibus survey conducted in 2008 also showed that 70% of the population now recognises the Fairtrade Mark with 64% understanding that buying Fairtrade products displaying the Mark mean a better deal for producers in the developing world.
Mike comments, “Education is paramount to the success of the Fairtrade category. And considering the current difficult economic circumstances that we are now trading in, this message must be permeating through as we still find the market to be very positive as the consumer with a conscience understands that these third world producers need our help now more than ever, and continue to support Fairtrade products and initiatives.”
For more information click here.
Related posts:
- NEW FAIRTRADE BRAND SHERRIFFS LAUNCHES RANGE INTO MULTIPLES
- Fairtrade awareness soars
- Fairtrade peanut butter launched
- MRS CRIMBLES LAUNCHES CHOCOLATE ORANGE MACAROONS
- Brazil nut oil launched in the UK
- NEW KALLO RICE CAKES OFFERS CONSUMERS A NATURALLY HEALTHY SNACK
- STARBUCKS NOW TOTALLY FAIRTRADE
- Businesses back Fairtrade campaign
