MARS GALAXY TO CARRY RAINFOREST ALLIANCE CERTIFICATION FROM 2010
According to Talking Retail Mars announced that by the year 2010 all of its Galaxy milk chocolate bars will carry the Rainforest Alliance Certified seal. This is just one part of a greater commitment for Mars to certify all its cocoa as sustainably sourced by 2020.
This is a landmark for Mars’ 30 year programme in which it has been at the forefront of investing in initiatives to increase the sustainability of its cocoa supplies.
“As a leader in the pursuit of a sustainable global cocoa industry, Mars, Incorporated in line with its Five Principles (Quality, Responsibility, Mutuality, Efficiency and Freedom) is working towards developing and advancing sustainable cocoa farming systems for the millions of small holder farmers involved with cocoa production,” said Paul S. Michaels, Mars CEO and president.
“Our commitment to sustainability is serious and long-term, and this announcement is a major step towards our global commitment to purchase only cocoa that is certified as being produced in a sustainable manner.
“We are determined to put our principles into action restoring cocoa supply for the next generation.”
For more information click here.
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