HOVIS TO IMPROVE ITS NUTRITION CLAIMS
Hovis is set to drive retailer profits with improved nutritional claims for its much loved Best of Both. The newly substantiated claim reveals that two slices of Best of Both contain as much calcium as a glass of milk.
Communicated to consumers through on-pack flashes and supported by radio and print advertising, the new claim amplifies the nutritional benefits of Hovis Best of Both and adds further value to the brand encouraging consumers to trade up.
Already the leading half and half bread brand with a 64% market share, Hovis Best of Both expects the latest claim will drive further market growth and incremental sales. Retailers should ensure they stock up on Best of Both to take advantage of this significant sales opportunity.
Best of Both already contributes to a balanced diet, providing consumers’ with 25% GDA of fibre to help digestion. Now research has shown that by building on its existing health benefits, Best of Both has increased its appeal to consumers by 70%.
Currently, 25% of kids don’t eat enough calcium for long term bone health so Hovis Best of Both is the perfect way to ensure they are consuming their recommended daily amount. By communicating the new claim on pack, Hovis will engage mums and dads looking to encourage their kids to eat a balanced diet.
Jon Goldstone, Marketing Director at Hovis, says “We’re really pleased to announce our new calcium claim and communicate this on pack. We know that Best of Both is already parent’s secret weapon to smuggle goodness into kids, and now the calcium adds to the goodness they are getting.”
Related posts:
- HOVIS TRIES TO SCRAPE BACK SALES AFTER SLUMP
- HOVIS HOMEBAKE UNVEILS NEW PART-BAKE LOAVES AND ROLLS
- Hovis launches ‘Victorian’ bread
- HOVIS ADDS TWO NEW PRODUCTS TO BEST OF BOTH RANGE
- HOVIS BOOSTS SALES OF 400G LOAF WITH TARGETED CAMPAIGN
- HOVIS UNVEILS NEW UNION JACK PACKAGING
- HOVIS TAKES THE LEAD ONLINE WITH WHOLEMEAL CAMPAIGN
- INCREASE YOUR SLICE OF BREAKFAST PROFITS WITH NEW HOVIS HEARTY OATS
