April 2, 2009, 3:33 pm

Blackthorn’s re-vamp has caused a rumpus with some cider drinkers. The company has reportedly spent £1.5m on a re-launch but the less-dry taste has outraged traditionalists who say the company is pandering to the taste of Londoners.

The telegraph.co.uk reported that furious fans have sprayed billboard advertising in and around the Bristol Area.

Publicans have reported customers who feel the brew has lost its bite, especially as the alcohol content has fallen from 5% to 4.7% and some have stopped drinking it.

Some consumers have likened the new blend to an alcopop brand.

One publican has built up a supply of the original brew and is attracting customers that way.

Has Gaymers made a mistake here? Have they done a Coca Cola on this famous old cider? Time will tell.

the telegraph.co.uk goes on to report that Peter Spencer, MD of Gaymers, said that the new product had been tested extensively with consumers.  In opposition to this hardened drinkers reportedly think that the research was done with Londoners who don’t represent ‘proper’ drinkers.

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