CO-OP PUSHES ITALIAN FOODS
The Co-operative tellus us it is celebrating all things Italian, with some new products and some promotions in store.
From 20 April – 10 May, there will be a third off selected Italian products in all Co-operative stores nationwide, and the retailer will be encouraging customers to cook some simple Italian meals using Co-operative ingredients or complete meal solutions.
The Co-operative has worked closely with a specialist Italian company to develop a new range of premium pasta sauces. The traditional, slow-cooked sauces are made using ingredients that you’d find in your kitchen, and can be used to create authentic dishes that could easily be passed off as home-made.
Made in Italy, the store-cupboard sauces are slow cooked for a full and rich flavour. The cooking process begins with an authentic Italian soffritto of onions, carrots and garlic. Soffritto means to “sauté gently”. The softening of these key aromatic components, before the rest of the ingredients are added, gives the finished sauces a rich, rounded flavour.
The Co-operative has also launched two new fresh pasta sauces into its premium range – a fresh green pesto and a rich, velvety porcini mushroom and Madeira sauce.
To accompany and complement the sauces, The Co-operative is also introducing a new range of premium pasta products including Lumaconi and Pennoni Rigate. This will provide customers with an easy Italian meal solution.
For pizza lovers, two new varieties have been added to The Co-operative’s premium Truly Irresistible range. Choose from either Freedom Food Ham, Mushroom & Mascarpone or Slow Roasted Pepper & Tomato toppings. Both new pizzas are hand-stretched and baked in stone ovens to give a crisp base, and have melt-in-the-mouth toppings – delicious.
To accompany the main dishes and make a real feast, customers can also try the newly-launched rustic Truly Irresistible Multiseeded Roasted Garlic Baguette or Italian Garlic & Herb Doughballs, and finish off their pasta or pizza dishes with shavings of Truly Irresistible Parmesan cheese. Bellissimo!
Customers can also take advantage of The Co-operative’s Italian feast meal deal, and feed the whole family with meatballs, sauce, spaghetti, garlic bread and salad for just four pounds.
There will be half-price Italian wine offers available in store.
No more information.
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- MORRISONS BRINGS OUT £8 BELLISSIMO DO-IT-YOURSELF-MEAL
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- Sacla introduces Italian innovation
- LOYD GROSSMAN INTRODUCES SINGLE-SERVE SAUCES TO ITS RANGE
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