TROPICANA USA LAUNCHES ORANGE JUICE WITH STEVIA SWEETNER

March 31st, 2009

Tropicana USA is the first to Introduce the All-Natural Sweetness of Stevia to the American Orange Juice Aisles With the Launch of Trop50.  The company says this is a breakthrough innovation with the goodness of orange juice and 50 percent less sugar and calories

Tropicana calls this a breakthrough category innovation delivering the goodness of orange juice with 50 percent less sugar and calories, and no artificial sweeteners. It is naturally sweetened from the stevia plant and along with juice squeezed from fresh oranges it delivers a taste consumers expect from Tropicana.

Neil Campbell, President of Tropicana said “Trop50 is a unique and ground breaking product for people looking to reduce their sugar and calorie intake while still getting powerful nutrition.”

This breakthrough category innovation is a result of more than 18 months of research and development working to find the perfect intersection of taste, nutrition and reduced sugar and calories. Tropicana’s proprietary formulation ensured that Trop50 contains important nutrients such as vitamin C and potassium. These nutrition benefits, the taste and the addition of a new all-natural sweetener make Trop50 a unique choice that meets the needs of consumers.

“It’s not just that Trop50 offers half the sugar and calories,” says Susan Logue, Ph.D and Director of R&D. “It’s how we make it happen together with the groundbreaking use of Stevia that make this product an exciting new choice for consumers.”

What is Stevia?

The all natural, no calorie sweetener in Trop50 is PureVia(TM), which is made from a high purity extract of the sweetest component of the stevia plant called Reb A. In Trop50, PureVia enhances the sweetness and flavor of juice made from fresh oranges, naturally. Trop50′s new innovation replaces Tropicana’s previous Light ‘n Healthy orange juice beverage that was made with an artificial sweetener.

No more information.

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