RECORD SHARE FOR ASDA
The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 22nd February 2009 continue last month’s strong growth rate of 6.4%. Nevertheless this remains below the Grocery price inflation of 8.7% as shoppers continue to seek lower prices, both in terms of switching outlets and also switching brands within outlet.
In the light of this shopper behaviour, Asda’s consistent low-price positioning is paying off with the highest year-on-year growth rate of the Top 4 at 8.8% leading to an all-time record share for a 12-week period of 17.3%. Morrisons also continues its strong run with 8.2% growth lifting its share from 11.6% to 11.8%.
Sainsbury’s sees growth of 5.7% – slightly below the total for the sector hence the slight share drop of 0.1%. This is explained by self-imposed price deflation as their pricing becomes more aggressive with Switch & Save and the growth of the Basics range. Nevertheless, their ethical stance on issues like Fairtrade and Free-range remains a point of differentiation.
The pressure on the Tesco share continues and here, increases in sales of the Value range and their Discount Brands are a contributing factor to price deflation.
Whilst Discounters (Aldi, Lidl, Netto) continue to shine in the recession (with combined share lifting from 5.5% a year ago to 6.0% now) it is worth noting that freezer centres are enjoying the double benefit of a low-price reputation together with a renaissance in the Frozen Food category. Both Iceland and Farm Foods continue to enjoy double-digit growth and this is bolstered by the growth of 9.1% seen in the Total Frozen Food category for 12 weeks ending 22nd February 2009.
No more information.
Related posts:
- SAINSBURY’S SUPERMARKET ONLY RETAILER TO BUILD ITS MARKET SHARE IN PAST 12 WEEKS
- TNS’ ED GARNER REPORTS ON RECESSION AND UK RETAILERS
- TNS REPORTS THAT MORRISONS LEADS THE PACK
- SALES SOAR FOR PRIMULA
- FREE FROM SECTOR CONTINUES TO GROW DESPITE ECONOMIC GLOOM
- ASDA REDUCES PRICE OF BANANAS TO ALL TIME LOW
- TESCO LAUNCHES NEW AGGRESSIVE CAMPAIGN AGAINST ASDA
- ERISTOFF LAUNCHES PRICE MARKED PACKS TO TARGET MALE CONSUMERS
