MARS DRINKS LAUNCHES NEW FOODSERVICE PRODUCT
Mars Drinks today launched their latest addition to the FLAVIA® range of hot drinks. The company says the new Cappuccino/Latte Swirl is a delicious creamy addition to any of the FLAVIA single origin and blended fresh coffee drinks. This product reflects Mars Drinks’ long-term commitment to providing innovative products which customers enjoy, that exceed expectations on quality, freshness and taste.
Cappuccino/Latte Swirl is a convenient alternative to milk or cream that can be combined with any FLAVIA coffee to create an indulgent creamy hot drink that perfectly matches individual tastes. This means that FLAVIA customers can enjoy a great tasting cup of coffee just the way they want it.
The aromatic creamy ‘swirl’ is released from its specially designed FLAVIA Fresh Pack™ using FLAVIA FRESH RELEASE™ technology in the same way as the selected FLAVIA coffee. This ‘two pack’ system allows customers to mix and match from the FLAVIA range of drinks, creating their ideal revitalising coffee or indulgent treat, like Chococcino or Chai Latte. This single-serve approach also means that every drink is fresh and full of its own unique flavour.
The launch of this product follows the recent FLAVIA brand refresh activity which responds to extensive research conducted by Mars Drinks looking at the requirements of end-users and decision makers. The refreshed brand focuses attention on how FLAVIA provides a truly fresh, consistent and great tasting range of hot beverages that have a positive impact on daily working life.
“Mars Drinks understands you need a variety of extremely fresh hot drinks to keep you motivated and on-track throughout the working day,” said Justyna Ciepka, global marketing director at Mars Drinks. “We conducted extensive research to understand workplace needs. Additions to our FLAVIA beverages focus on freshness, choice and convenience to ensure everyone has the perfect drink to meet their individual needs. FLAVIA is aiming to be your real partner at work.”
Core to the expertise of FLAVIA in delivering fresh, quality hot drinks is its unique three-step approach: SOURCE. SEAL. SERVE™:
· SOURCE: FLAVIA sources only the freshest and finest ingredients from master roasters and blenders around the world, including certified sustainable sources.
· SEAL: To capture the integrity and aroma of FLAVIA flavours, each drink is sealed in a unique Fresh Pack™.
· SERVE: The unique FLAVIA FRESH RELEASE™ brewing system unlocks the sealed ingredients of each pack to ensure each drink served releases the aroma and flavour of the individual drink selected every time.
The FLAVIA tagline ‘Think Fresh!™’ captures the brand’s focus on providing the freshest drinks and an extensive choice through its range of coffee, tea and hot chocolate beverages. It also encompasses the innovation used to develop its convenient, stylish drink machines, such as FLAVIA Creation 400™.
Following the recent FLAVIA brand refresh, the website also provides a wealth of information about the processes used to ensure the consistent quality of every drink served. As part of the FLAVIA brand’s ongoing commitment to meeting its customers’ workplace needs, visitors to the new website are encouraged to provide their product feedback online.
By incorporating these workplace insights into its hot drinks services review and development, FLAVIA aims to continue its reputation for delivering innovative products that exceed its customers’ expectations.
To find out more about FLAVIA, visit the new website at www.myflavia.co.uk.
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