WE DON’T MAKE CEREAL FOR ANYONE ELSE PROCLAIMS KELLOGG’S
March 11th, 2009
Kellogg’s has taken the wrapper off its latest £1 million campaign to underline the fact it doesn’t make cereal for anyone else.
The TV ad which airs this month features a cartoon character of W.K Kellogg – Kellogg’s founder – signing his boxes of cereal.
The ad was actually inspired by real life. When Mr Kellogg founded his company more than 100 years ago he added his signature to his cereal boxes to mark them out form the competition.
Today, the iconic bright red scroll tells shoppers that by buying a Kellogg’s cereal, they’re buying the genuine article.
No more information.
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