DIVINE TO LAUNCH A MILK CHOCOLATE TRUFFLE EASTER EGG

March 2nd, 2009

Divine Chocolate, the Fairtrade company co-owned by cocoa farmers, is launching a new addition to its Easter range. The Milk Chocolate Easter Egg with 6 Hand Finished Milk Chocolate Marc de Champagne Truffles (RRP £9.99, 240g) will initially be available from Oxfam stores across the country and selected Trago Mills stores, online from the brand new Divine Chocolate Shop www.divinechocolateshop.com and at www.ethicalsuperstore.com.

Divine Chocolate, is launching the luxurious Milk Chocolate Easter Egg with Champagne Truffles for those chocolate lovers looking for both high quality products and ethical credentials they can trust. As with all Divine products, the egg is Fairtrade certified, made using only the finest cocoa beans and cocoa butter from farmers in Ghana who belong to the Kuapa Kokoo co-operative. And because the farmers also own a 45% stake in Divine Chocolate, it means they contribute to the running of the company and share in Divine profits.

The Milk Chocolate Easter Egg with Marc de Champagne Truffles comes elegantly packaged in gold foil topped with a chocolate-brown ribbon and sitting in a powder blue case. The box pays homage to Divine’s Ghanaian heritage – it is adorned with traditional West African motifs called Adinkra symbols, the meanings of which are explained on the side of the box. The milk chocolate egg uses the very finest cocoa beans grown by smallholder farmers in Ghana and uses entirely natural ingredients, giving a particularly smooth and creamy texture to the chocolate. Enclosed in a gold box below the egg itself sit six hand finished milk chocolate truffles with a chocolate champagne ganache.

The new milk chocolate egg joins Divine’s other popular Easter products – there’s something to suit all ages and tastes.

· The Divine Milk Chocolate Egg with Divine mini milk chocolate gold-wrapped eggs (225g) comes in an elegant chocolatey brown box decorated with gold Adinkra symbols. RRP £4.99 from Waitrose, Morrisons, and online at the Divine Chocolate Shop www.ethicalsuperstore.com

· The Dark Divine Easter Egg with Brazil Nuts coated in dark chocolate (RRP £4.99, 180g) features Divine’s critically acclaimed 70% dark chocolate and will be available from Waitrose, Morrisons and online at www.ethicalsuperstore.com

· Divine mini gold foil wrapped milk chocolate eggs are available in 200g bags or an appealing handbag-shaped pack.

o Divine Mini Milk Chocolate Eggs: RRP £3.49 from Waitrose, Booths, Oxfam, and www.ethicalsuperstore.com

o Divine Mini Egg Handbag: RRP £3.00 from Waitrose, Oxfam and www.ethicalsuperstore.com

· Dark Divine Mini Eggs are made with Divine’s acclaimed 70% chocolate. RRP £3.49 from Waitrose, Booths, Oxfam and www.ethicalsuperstore.com

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  3. DIVINE ANNOUNCES VALENTINES CHOCOLATE RANGE
  4. DIVINE CHOCOLATE HEARTS FOR VALENTINE’S DAY
  5. DIVINE EXPANDS ITS VALENTINES OFFERING
  6. DIVINE FARMER’S CO-OP LAUNCHES NEW CHOCOLATES
  7. DIVINE UNVEILS EASTER 2012 COLLECTION
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