Walkers Baked is supporting the Food Standards Agency’s saturated fat campaign, which launches on February 9th. Walkers Baked will support the campaign with new messaging on packs of Walkers Baked, which contain 50% less saturated fat than ordinary Walkers crisps.
The FSA-approved messaging, which will be seen by a projected 4.5 million people, will highlight the importance of a balanced diet and refer consumers to the FSA’s website for information and tips on how to lower their saturated fat consumption.
Walkers, part of PepsiCo, has invested more than £12 million pounds to transform its portfolio, reformulating existing products to make them as healthy as possible without compromising on taste and launching new healthier snack foods.
A major part of this investment was in developing Sunseed(tm) oil, a cooking oil which is lower in saturates and higher in mono-unsaturates than traditional crisp cooking oils.
Since 2007, all Walkers crisps and snacks have been made using Sunseed oil, lowering the saturated fat content of Walkers crisps and snacks including Quavers, Monster Munch, French Fries and Squares by up to 80%3. A 25g bag of standard Walkers crisps typically contains around 0.7g of saturated fat.
As well as transforming its existing products and introducing Walkers Baked, Walkers has also introduced Walkers Lights4 and SunBites5 which are both lower in total and saturated fat than regular potato crisps.
Richard Evans, Chief Executive of Walkers said:
“Since 2003, we have reduced saturated fat across our range of crisps and snacks by up to 80%, removing an estimated 40,000 tonnes of saturates from the British diet. We are proud to support the FSA’s Saturated Fat Campaign.”
“At Walkers we love making snacks that taste great, but our work doesn’t stop there. We know that a balanced diet is important too, which is why you’ll find these Walkers Baked are 70% lower in total fat and 50% lower in saturated fat than ordinary Walkers crisps, and why we continue to support the Food Standards Agency’s campaign to lower saturated fat consumption.