PRINGLES NEW ZESTY LIME AND CHILLI LAUNCHED
Pringles, which occupies the UK’s number one spot for “sharing” snack brands, has added Zesty Lime and Chilli flavour to its range. In a 155g “sharing” can, this line will be on sale from February.
Surely this is part of the “food to share” trend which is cropping up on mid priced young people’s restaurants, bars and cafés around the country.
Available in a 155g large sharing can, Pringles Zesty Lime N’ Chilli will be in stores from February.
Pringles Original, Sour Cream and Salt & Vinegar remain popular.
Paul Lettice, P&G Trade Communications Manager, comments: “Pringles continues to bring news and excitement to the crisps and snacks category to drive growth.
“Following the recent successful launch of Pringles Select and the Prawn Cocktail variant last year, we are positive this new variant will boost both trial and incremental sales for retailers across the UK.
“Pringles Zesty Lime N’ Chilli is a fantastic new flavour for new and loyal customers alike to enjoy.
“Innovative flavour additions are key for snacks as our extensive research has shown that approximately 30% of all category growth in the latest 52 weeks has come from new flavours being added to existing brands.
“Retailers can use their ShelfHelp guide, which incorporates hints and standards that are easy to implement, to merchandise and make the most of their crisps and snacks category.”
Source: Procter & Gamble and Talking Retail.
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