“NATURAL” CLAIMS ARE RANKED FIRST ON NEW FOOD & DRINK LAUNCHES
The latest review from the Mintel Global New Products Database (GNPD) shows the simplest things in life can have the biggest impact. In 2008, food and drink claims classified as “Natural”- including all natural, no additives/preservatives, organic and wholegrain – were the most frequently featured on new products globally.
In fact, “Natural” claims appeared on nearly one in every four (23%) food and drink launches in 2008, a 9% increase on 2007 figures.
Meanwhile, widely discussed food and drink claims, such as “Convenience” or “Ethical and Environmental,” did not challenge the number one position of “Natural” on new products. In 2008, Mintel GNPD saw only 12% of new food and drink products highlighting “Convenience” benefits, while a mere 5% claimed to take an “Ethical and Environmental” stance.
Related posts:
- MINTEL LOGS WORLDWIDE INCREASE IN CONTROVERSIAL ENERGY DRINKS
- MINTEL USA REPORTS HUGE GROWTH IN BEAUTY FOOD MARKET
- US PRIVATE LABEL SALES ON THE INCREASE
- US SAUCE & MARINADE MARKET EXPERIENCES RAPID GROWTH
- FREE 2009 FOOD TRENDS REPORT AVAILABLE
- FDIN / Mintel GNPD PRODUCT OF THE WEEK
- FDIN / Mintel GNPD INNOVATIONS CLUB
- SHOPPERS LOOK FOR HEALTHY PRODUCTS OVER ETHICAL
