MARS DRINKS LAUNCHES RAINFOREST ALLIANCE COFFEE
Despite tough economic times, ethical business commitments continue to be a priority for Mars Drinks. As part of its continued commitment to sustainability, Mars Drinks is now sourcing coffee beans for three of its popular FLAVIA® Creation 400 coffee machine fresh-ground coffee drinks from Rainforest Alliance Certified™ farms.
From today, Smooth Roast, Rich Roast and Columbia now carry the Rainforest Alliance Certified™ seal of approval, as 30% of the coffee contained in the drinks originates from sustainably managed Rainforest Alliance Certified™ farms. To earn this important seal, farms must make improvements in the way they operate, including reducing pesticide use, improving water safety, ensuring workers have decent housing and access to clean water, as well as education and medical care for themselves and their families. Wildlife and water, forests and soils must also be protected.
This work with the Rainforest Alliance is the latest step in Mars Drinks’ ‘Thirsty for Change’ programme. It is designed to work with customers in order to help reduce collective environmental impacts with a specific focus on helping others. As these fresh-ground coffees are some of FLAVIA®’s most popular drinks, considerable numbers of offices and workplaces across the country will benefit from serving drinks that bear the Rainforest Alliance Certified™ seal. This is a significant achievement for the Rainforest Alliance’s vision of ‘growing a greener world’.
Founded in 1987, the Rainforest Alliance is an international environment organisation with more than 20 years of experience in sustainable forestry, agriculture, and tourism. As a result of its efforts, thousands of farmers, foresters and tourism professionals around the world have the tools and techniques necessary to protect wildlife, and the rights and welfare of workers and their communities.
Tensie Whelan, President of the Rainforest Alliance commented “The Rainforest Alliance welcomes Mars Drinks’s commitment to sustainability. By sourcing increasing amounts of coffee from Rainforest Alliance Certified farms they are supporting a programme that is making a real difference in coffee growing communities, as well as offering consumers a cup of coffee that doesn’t just taste good, it does good as well.”
Daniel Vennard, Corporate Affairs and Sustainability Director commented “Through our ‘Thirsty for Change’ programme we have made a meaningful commitment to help our customers, the environment and our partner suppliers, including the farmers who produce our drinks’ ingredients. One of our core business principles is ‘Responsibility’: sourcing coffee from Rainforest Alliance Certified farms is a tremendous achievement for Mars Drinks and reflects just how seriously we take doing business responsibly.”
To learn more about FLAVIA®’s Rainforest Alliance Certified coffee and Mars Drinks’ ‘Thirsty for Change’ programme, please visit: www.marsdrinks.com and click on the ‘Thirsty for Change’ banner and then ‘Your workplace’.
For more information click here.
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