HOW NOW THE SWISS COW
Allegedly Swiss cows have always been happy. Not necessarily the happiest in the world, but happier than some. A recent study says cows with names such as Greta, Heidi, Hanna or Eva are more likely to produce more milk than their nameless sisters. Apparently this comes as no surprise to Emmi the Swiss dairy producer whose farmers have been giving such personal attention to their herds in the same way for the last hundred years.
Farming in Switzerland is tightly controlled and regulated, and hasn’t changed a huge amount through the years. Traditional farming methods and lack of mass land ownership means that artisan methods are commonly used, as everything is done on a small scale with minimum use of technology and artificial additives.
With farmers having on average a maximum of 20 cows in a herd, it is not difficult for farmers to know their cows individually by name. Each animal is given more personalized treatment and attention; from being fed only grass during the summer and the first and second cut of hay during the winter. The Swiss are proud of the way they nurture their animals and as a result have been producing fine quality milk for centuries.
Emmi’s UK MD Julie Plant commented; “I have always loved the image of Ueli Suter, one of our dairy farmers leading his cow Fisba to our milk collection depot in Emmen to show her where her milk ends up. It’s a good feeling to know our produce comes from happy healthy cows!”
* The study was compiled by Newcastle University’s School of Agriculture, Food and Rural Development and published in the online journal Anthrozoos.
With roots dating back to 1907 and based in Lucerne, Switzerland, Emmi is the leading European manufacturer of Swiss fresh dairy products including yoghurt, muesli, and a range of iced coffee and chocolate drinks. The brand also produces famous, award-winning cheeses including the caved aged Kaltbach Emmentaler and Kaltbach Le Gruyère as well as functional cheese miniCol – clinically proven to actively reduce cholesterol levels. Product innovation, gains in market share and acquisitions have contributed to several years sustained growth in Switzerland and in international markets. In the first half of 2008, Emmi posted sales of £687.37 million and employed a total of 3,351 people full time in Switzerland, Europe and North America
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