FREE 2009 FOOD TRENDS REPORT AVAILABLE
Food&drink towers (foodanddrinktowers.com) has recently published its widely anticipated annual ‘ten top trends’ report which highlights a wealth of new product development and marketing opportunities for brands to get stuck into over the next 12 months.
It’s probably a good idea for brand and marketing managers to get stuck in sooner rather than later – they’ve got a lot on their plates for 2008. Helen Lewis, author of the report and managing director of food&drink towers, comments:
• “Food and drink brands now have to tick more than one ethical box to appeal to the growing number of ethically-minded consumers.”
• “After last year’s climate change awareness campaigns, 2008 is the year for climate change action for both brands and consumers.”
• “Weight management will be led by ingredients innovation, while self-rewarding will rise as a prominent trend for today’s hard-working and time pressured consumers.”
• “Superfoods will get more specific, as the European health claims regulation makes an impact, prevention will be the aim of the health game, and we’re preparing ourselves for a raw food revolution.”
• “Meanwhile, mental acuity and brain health concerns offer NPD opportunities for functional food and drink manufacturers.”
• “Ultra-premium products will help to boost value sales in key categories.”
• “Finally, following the rise of the local food movement in 2007, small really is beautiful for this year’s food and drink industry.”
“This year will see trends such as provenance, whole & natural, premiumisation and indulgence move on to the next level. Any brand resting on its laurels will have to consider its role in the forward-thinking food and drink industry of 2008”, says Lewis at food&drink towers, the online media resource for food and drink journalists, manufacturers, retailers and PRs.
The top trends for 2008 are:
1. Indulgence And Self-Rewarding
2. Ethical All-Rounders
3. Superfoods Get More Specific
4. The Raw Food Revolution
5. Mental Acuity
6. Anti-Disease
7. Weight Management
8. Size Matters
9. Climate Change Action
10. Ultra-Premium
Extract from the report:
“Sustainability, fairtrade, organic, animal welfare, local and regional, environmentally-friendly are all terms associated with the ethical all-rounder trend that will dominate the UK food and drink industry in 2008. It is no longer a sensible idea to focus on just one element of the ethical dynamic; successful brands this year will become ‘ethical all-rounders’ and communicate their wide-ranging ethical opinions, processes and strategies to the growing number of consumers interested in these issues. Ethical all-rounders will benefit from having a history, a story to tell, and a solid focus on provenance.”
If you would like a copy of the 2008 trends report, please contact Helen Lewis at helen@foodanddrinktowers.co.uk.
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