Just when you think there’s no real innovation, Private Label comes up with a blinding flash of the obvious. Waitrose has launched eggs in packs of four which they claim is perfect for smaller families and will contribute to waste reduction.
The eggs are from Columbian Blacktail hens reared in the UK by farmers in the Columbian Blacktail Guild Assurance Scheme, a partnership between Waitrose and the farmers. The retailer says this ensures the highest quality, safety, welfare and environmental standards, along with a fair deal for farmers.
The pack retails at £1.25 for four. The chickens are free to roam from dawn to dusk, with access to food, drink and shelter. At night, they’re housed safely in purpose-built henhouses, often powered by wind and solar energy. Their eggs are laid in quiet, comfortable nest boxes, and collected by the farmers each day.
Waitrose emphasises it has not sold caged-bird eggs since 2001.
Jeffrey Hyman – Editor