BEN AND JERRY’S LAUNCHES NEW FLAVOUR WORLD-WIDE

February 20th, 2009

Go Nuts For the Fourth and Finest Fairtrade Flavour! Ben & Jerry’s Goes Global With First Ever Worldwide Launch

Brace yourselves ice cream lovers, we have a scoop; in February 2009 Ben & Jerry’s will unveil its fourth Fairtrade flavour in the UK. And the icing on the, er, ice cream? Ben & Jerry’s think this mystery new concoction is so good, it’s being launched in every corner of the world at the same time. What a jolly ice story!

But enough of the tub thumping. We can now exclusively reveal that the must-have ice cream to fill your freezers with this February is Fairtrade Chocolate Macadamia Nut. It’s a delicate mix of Fairtrade chocolate and vanilla ice cream, with a dairyingly delicious heap of chunky chocolate covered Macadamia nuts that will have you licking your lips for more!

Ben & Jerry’s know, better than most, that it’s what’s inside that counts. With this in mind, Chocolate Macadamia Nut not only contains Fairtrade certified ingredients but is Caring Dairy certified, meaning that the delicious dairy that goes into your tubs doesn’t milk the planet.

In 2006 Ben & Jerry’s launched the first ever Fair Trade flavour with Vanilla, so co-founder Jerry Greenfield knows a thing or two about making n-ice cream – “Fairtrade is about making sure people get their fair share of the pie. The whole concept of Fairtrade goes to the heart of our values and sense of right and wrong. Nobody wants to buy something that was made by exploiting someone else”.

With Fairtrade Fortnight fast approaching (23 Feb – 8 March 2009), you’ve got the perfect excuse to stock up on Ben & Jerry’s Chocolate Macadamia Nut. And if you’ve got eyes bigger than your tummy, why not try the classic Fairtrade flavours – Vanilla, Vanilla Toffee Crunch and Chunky Monkey?

Fairtrade Chocolate Macadamia is available in 500ml tubs
nationwide at a RRP of £4.19 & in all Ben & Jerry’s Scoop Shops, from February 2009.

For more information click here.