AMAZON TO SELL FOOD ON LINE
According to Retail Week On line giant, Amazon, is poised to bring it’s US grocery offer to the UK.
In the US it’s offer is 45,000 non perishable lines. There’s no launch date set yet, but it’s to be some time in 2009.
At the moment Amazon is report to be testing a perishable food offer. Called AmazonFresh it’s in the Seattle area.
Retail Week quotes Nielsen Online analyst Alex Burmaster who said he believed that an Amazon food launch in the UK would be good for competition. “Potentially supermarkets should be nervous as the Amazon name is so well known and it is one of the original, old school online brands,” he said.
Burmaster added: “Its biggest challenge could be to change the customer mindset on a site renowned for selling books and DVDs. It is not a natural progression, but it has been adding to its portfolio over the past few years and becoming more of a one stop shop for customers.”
As Retail Week went to press Amazon was poised to reveal sales results for the fourth quarter of last year.
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