WELSH HILLS BAKERY HELPS INTOLLERANT EX PATS
South Wales food manufacturer, Welsh Hills Bakery, has just sent its first order under the Lovemore Free From Foods brand to Spain, with their specialist range now available across the country.
The deal was struck following an opportunity provided by Food from Britain in Madrid, when the company attended the SIAL international food and drink exhibition in Paris in October 2008.
Welsh Hills was among a group of Welsh food and drink producers who exhibited at Sial under the Welsh Assembly Government’s International Business Wales (IBW) and True Taste banners, which was followed up with further assistance through an IBW sponsored International Trade Opportunities (ITO) project.
The gluten-free cookies, pastries and cakes, are being sold throughout the country by major Spanish retail chain El Cortes Ingles, which regularly holds in-store promotions of British food.
“We have previously taken part in El Cortes Ingles’ British promotions, but this is the first time we have secured a year-round deal to supply them with our products through our Spanish distributor El Granero,” said Ian Douglass Welsh Hills Bakery’s Sales & Marketing Director
“We are delighted with the deal and very much appreciate the help and support we have received from IBW, and also the local guidance supplied by Food from Britain in Madrid.”
Lovemore branded products which are on sale in 35 El Cortes Ingles stores include Chocolate Chip Cookies, Cherry Shortcake, Puff Pastry Straws, Puff Pastry Palmiers, Digestives, Lemon Cakes Slices, and Chocolate Brownie Slices.
Welsh Hills also exports to the Middle East, and hopes to soon expand its foreign customer base to France, Canada, Australia and Holland. Recent enquiries have also been received from the USA and Caribbean.
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