RESTAURANTS TO SELL BOTTLED WATER AND DONATE REVENUE TO CHARITY
Brighton water business helps restaurants save lives
Brighton-based Life Pure Water made a big splash this week as it launched another pioneering new business concept, this time in the form of a genuinely life-saving bottle for serving water in restaurants.
Piloted by two celebrated local produce restaurants, Due South in Brighton and Kitchen Garden Cafe in Birmingham, ‘Bottle for Life’ has been a proven success and now Life is making the opportunity available to other restaurants.
‘Bottle for Life’ is a reusable and stylish glass 1-litre bottle, which the restaurant re-fills with filtered tap water in their own kitchen. Customers are offered the bottle for £1 which provides a child with clean drinking water for at least a month.
In just 5 months, the Bottle for Life concept in Brighton’s Due South has raised enough funds for Life’s drop4drop charity to provide over 4000 children in developing communities with clean drinking water.
Said Robert Shenton, owner of Due South:
“Instead of selling bottled mineral water or providing tap water, we now support the drop4drop charity.”
“This is a brilliant scheme and I would recommend it to other quality restaurants. It fits in with all our objectives to support local companies and limit food miles, whilst benefiting some of the poorest people in the world – and what’s more, we can make our own sales figures stack up at the same time!”
Life provides support to restaurants buying into the scheme, assisting with finding a suitable filter, if they do not have one already and designing bespoke leaflets to help restaurants to inform their customers about the product.
The striking ‘Bottle for Life’ aims not only to reduce the need for energy intensive glass production, recycling and transport, but also to save lives by providing clean water to those who need it most.
Life founder Simon Konecki commented: “Bottled water is essentially a product for when you are on-the-go. Personally, where tap water is available, like in a restaurant, it is always preferable. The fact The Bottle for Life is filtered water, gives a child clean drinking water for a month, comes in a lovely blue bottle and only costs one pound makes it even more appealing for a customer.”
Working exclusively with the international charity Global Angels, the ‘Bottle for Life’ campaign is a not-for-profit venture highlighting Life’s and drop4drop’s ongoing commitment to combating the world water crisis.
To find out more about the ‘Bottle for Life’, contact 0845 634 5030.
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