Albert Bartlett, is extending its pioneering Rooster chilled potato brand into the frozen category market with premium thick cut oven chips and wedges.
My chum Gillian Kynoch runs the NPD there and she said “Consumers are looking to balance health, budget, convenience, quality and taste, and for many families premium frozen products fulfil these needs. With less than 3% fat and no added salt, preservatives or colourings, the Rooster frozen range has received green lights all round.”
She continues: “Mums want to give their families the best quality products at an affordable price that not only they will enjoy but also will be good for them. The wedges and chips offer a natural, lighter option with the delicious taste and trusted quality that people expect from Rooster potatoes.”