Ribena Strawberry launched in 500ml
The UK’s favourite juice brand, Ribena, is set to launch its strawberry drink in a new 500ml bottle.
The latest addition to the Ribena range follows on from the success of the same strawberry flavoured drink in a 288ml offering, which has become one of the brand’s top selling products.
It is hoped that the 500ml bottle, which will be made from 100% recycled PET, will attract new customers and trade up existing consumers to grow category value.
Ribena Strawberry, which be will launched on December 8, contains no artificial colours or sweeteners, no added preservatives and is a good source of Vitamin C.
Linda Goggin, Senior Brand Manager at Ribena, said: "Ribena Strawberry 500ml is set to generate interest and excitement in the category and further drive sales of Ribena Strawberry, which is already the No1 selling Strawberry Juice Drink at £4m."
She added that retailers should stock up on the produce to ensure they have the right range available to satisfy consumer demand.
Copyright © Press Association 2008
