Pernod reaches out this Christmas
A major wine and spirits producer is using a host of multi-media techniques in what it describes as the company’s "biggest ever targeted spirits marketing campaign".
The UK wing of French firm Pernod Ricard, famous for its anise-flavoured liqueur, has launched an aggressive magazine advertising campaign throughout the in-house publications produced by many of the UK’s biggest stores, including Tesco, Sainsbury’s, Asda, Waitrose and Morrisons.
This will include advice on "what to buy your loved ones as a perfect present", offering Pernod Ricard UK’s range of gift boxes as the answer.
Following this, the firm will utilise the internet in its campaign and post specially-created videos on Tesco.com. These give customers simple, easy-to-follow demonstrations on how to create Christmas cocktails.
Dan Reuby, head of marketing for spirits at Pernod Ricard UK, said: "We know that at Christmas consumers often face a tough time trying to buy spirits that are not part of their usual repertoire.
"This campaign is designed to educate and guide them whether they’re investing in a special bottle to sit under the tree or looking for a warming cocktail to sip by the fire."
Copyright © Press Association 2008
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