Crunchie cost cutting suspicions
Cadbury has been accused of cutting costs by removing the more expensive chocolates from its popular Heroes selection tub.
Customers have argued that the decision to remove Dreams and Crunchies is a result of the credit crunch.
One customer on the reviewcentre.com site wrote: "Please do not go down the cheap route by putting toffee/choc (eclairs) into the tin."
But Cadbury has said the selections available in variety tubs were often changed and the company had decided to replace the chocolates with Bournvilles and toffee Eclairs last year, long before the economic downturn.
Last year Time Outs and Picnics were removed from the tubs as it said they were the least popular and "tended to be the ones which were left at the end".
Alex Harrison, a Cadbury spokeswoman, said the changes have been made in a response to the popularity of dark chocolate.
She said research shows white chocolate has become a "specialist" choice of only 2% of consumers, but 8% of Britons like dark chocolate and 90% preferred milk chocolate.
She said: "Quite a lot of it is to do with cost, as well, but ultimately going for the mass appeal is as important."
Copyright © Press Association 2008
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