‘Value’ pitch for new Ski yoghurt
Good value is the pitch behind the relaunch of family favourite Ski yoghurt, which includes smooth versions for those who do not like ‘bits’.
Billed as totally natural, thick and creamy, Ski’s new real fruit offering has no artificial colours, flavours or preservatives.
Flavours range from the traditional strawberry and raspberry to exotic mango and passion fruit, and are aimed to appeal to both parents and children.
Marketing director Michael Inpong said: "Today’s mums grew up with Ski and know and trust the brand. Our research found that whilst these mums find it challenging to balance their budgets as food prices rise, they are still looking to feed their own families natural, healthy food.
"Now they can be reassured that Ski is an affordable, delicious yoghurt free from all artificial ingredients that won’t make a dent in their household budget."
New recipe Ski is available in-store now in the chilled dairy aisle and costs £1.49 per four pack with on-going ’2 for £2′ promotions at selected retailers.
Copyright © Press Association 2008
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