Study reveals wine spending fall
Wine drinkers are cutting back on the how much they spend on their tipples, research has revealed.
A study commissioned by the Wine and Spirit Trade Association found that pubs and restaurants have seen a peak in the numbers buying wines priced below £12 and a fall in customer spending more than this.
In the off-trade, wine drinkers have shifted away from the £5-£6 range to the £4-£5 range. Drinkers now rate promotions as the number one factor in deciding what wine to buy, according to the poll.
The research shows that 70% of wine drinkers would consider buying well known brands in a formal restaurant, 85% in casual dining restaurants, and 88% in bars/pubs.
Jeremy Beadles WSTA chief executive, said: "The survey reinforces our view that continuing steps to push alcohol prices up using tax as a blunt weapon are wholly inappropriate.
"Equally the survey suggests we in the trade may have things to learn about spending patterns in the on-trade, with brands more readily accepted than previously thought."
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