Scheme to boost fruit and veg sales
The Government has announced £800,000 in funding for a pilot scheme to get the country eating more fruit and vegetables in a bid to reduce obesity.
Public health minister Dawn Primarolo announced the new initiative, which will see corner shops in the North East receive £200,000 this year and £300,000 over the next two years to sell and promote fruit and veg.
The Department of Health has already signed up 12 stores to the pilot scheme and hopes to swell this number to 120 by next May.
Shops involved in the pilot will sell a wider range of fruit and vegetables and be encouraged to display them prominently within their stores.
In return, they will be assigned a dedicated project co-ordinator to work with them and offer advice on maximising profits, minimising waste and displaying and promoting the new fresh produce to the local community.
Shopkeepers will also be able to link up with local initiatives, such as cooking clubs, in a bid to help their customers learn how to build fruit and vegetables into their diet.
A similar scheme is already up and running in Scotland, with corner shops reporting an increase in profits from anywhere between 20% and 400%.
Copyright © Press Association 2008
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