Winnie the Pooh to encourage healthy juice drinking
Calypso Soft Drinks has combined with Disney Consumer Products to introduce a new drink for children.
It contains 75 per cent fruit juice along with natural mineral water and is designed to attract kids to healthy foods from a young age, according to Talking retail.
Winnie the Pooh packaging has been used in an effort to attract children aged six and under to the juice, which contains no added sugar or sweeteners.
Calypso’s sales and marketing director Richard Cooks said: “It’s so important that young children get the taste for healthier drinks as early as possible and we’re proud of the fact that Winnie the Pooh juicy water is 100 per cent natural,” adding that one bottle counts as a portion of fruit.
Apple and pear and forest fruits varieties are available now.
Metro Drinks recently developed a new formula for one of its childrens’ juice ranges, allowing it to meet nutritional requirements for products sold in schools.
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