Trends show popularity of natural foods increasing
Consumers are increasingly embracing natural foods and shunning so-called functional options, it has been suggested.
Food and Drink Towers reports that market research has shown a shift towards natural food as concerns over artificial additives are raised.
Manufacturers are consequently emphasising health benefits on packaging, highlighting natural ingredients.
And the website adds that consumers have become sceptical about functional yoghurt drinks, contributing to a decline in promotional spending.
Superfoods, however, are proving more popular as their antioxidant benefits are natural, as opposed to any scientifically-formulated advantages to be had from functional products.
New European Union regulations will see health claims on all foods placed under close scrutiny, according to the news source.
Earlier this month Talking Retail reported that yoghurt company Muller had developed a new recipe for its vitality functional drinks range, placing greater emphasis on prebiotic and probiotic benefits.
For further information click here
Related posts:
- Functional foods sector tipped for growth
- TATE & LYLE SUGGESTS UPCOMING US FOOD & DRINK TRENDS
- “Innovative” marketing campaign pays off
- Stores to stock natural sweetener
- Consumers are “confused” by health food promises
- NEW NATURAL FOOD SHOW HOPES TO DRAW A CROWD AT NATURAL & ORGANIC PRODUCTS EUROPE TRADE SHOW
- New ingredient aimed at assisting weight loss
- ALIBI PRETOX DRINK PUSHES BRAND FOR NEW YEAR
