New wine bottle launched – glass included
A new wine bottle with a built-in glass is being introduced for the Hardys range, it has been reported.
Constellation Europe (CE), which owns the Australian brand, has secured exclusive rights to market the design for two years, according to Talking Retail.
The 250ml bottles will have PET glasses as their caps and will be used for the Hardys Stamp range, dubbed Hardys Shuttle.
CE is quoted by the website as saying they “provide the ultimate in convenience for consumers for all outdoor events and single-serve occasions”.
A new bottle is also being launched for other Hardys’ Nottage Hill products, in response to findings that consumers sometimes want a glass of wine without having to open a full bottle.
To meet this demand, CE has introduced a 375ml bottle – half the size of the traditional version.
A new look and two new varieties of the drink were recently added to the Hardys range.
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