New antibiotic-free pork range
Cargill Meat Solutions is to launch a new range of pork products in response to consumer demand for natural ingredients.
The Good Nature pork brand will contain no antibiotics or growth hormones, allowing the “quality and flavour of pork to be the focus”.
Pork marketing manager Joe Linot said: “Consumer demand for quality pork that not only tastes good but also contains only healthy, natural ingredients is a growing trend.”
According to Cargill, an innovative process of air chilling ensures the meat is tender, moist and colourful.
The range will be available to both retailers and caterers and will be supported by a marketing campaign which includes a website with downloadable recipes.
Last week Quality Meat Scotland reported that pork was becoming increasingly popular among consumers, with 97 per cent of those it surveyed believing that the meat is versatile to cook with.
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