New ale honours cricket player

August 27th, 2008

Wolverhampton-based brewery Marston’s has created a new beer in honour of a cricket player.

Vikram’s Indian Pale Ale has been named after England international Vikram Solanki and has been launched as part Wolverhampton’s India Summer celebration, the Express and Star reports.

The ale is reportedly based on a recipe first designed for British troops over 100 years ago.

Worcestershire captain Solanki said he was “delighted” to be involved, while Marston’s free trade sales director Phil Barnett explained that the brewer wanted to “acknowledge the contribution that diversity has made towards the prosperity of [the] city – and what better way to do it than to Â… make this special beer”.

In June the Telegraph reported findings by market research company TNS that sales of real ale were rising while lager was in decline. The traditional brew’s success was attributed to the transformation of its image into a more sophisticated option.

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