More new sauces from Mars

August 27th, 2008

Mars Foods has introduced more wet cooking sauces as its expansion in the category continues.

This time it is the Seeds of Change range that is being added to, with two new recipes being developed, just-food.com reports.

According to the website, Tomato & Sweet Pepper and Tomato & Vegetable are aimed at families, packaged in 500g jars.

Seeds of Change brand manager Gemma Kew was quoted as saying: “We are seeing increased demand for family-sized quality, premium products in the rising organic market.”

The new sauces’ launch will coincide with September’s National Organic Fortnight and Mars Foods is investing £4 million in the campaign.

Last month just-food.com reported that the company was introducing a new range of Asian cooking sauces in response to consumer desire to make Indian, Thai and Chinese meals at home.

Another Mars Foods brand saw updates in July, as new sauces were introduced to the Dolmio range.

For further information click here

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