Kraft Foods updates Splendips
New packaging has been designed for Splendips, part of the Philadelphia brand.
According to Talking Retail, Kraft Foods has introduced the new packs to more easily communicate its message to consumers.
The snacks, which contain dipping sticks and sauces, will now have calorie counts and nutritional information prominently displayed, while pictures have been designed to entice shoppers.
Kraft Foods convenience sales director Dave McNulty said: “Splendips is a unique product and it still leads the adult cheese snacks sector, with a 56.7 per cent market share by volume.”
The products have also been renamed and come in two varieties – Chive Crackers and Tomato Chutney and Rice Crackers and Sweet Chilli Dip.
Mr McNulty encouraged retailers to stock up, predicting an advertising campaign in September would see an increase in demand.
The Philadelphia brand first began in New York in 1872, with the name being adopted eight years later.
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