“Innovative” beers to visit UK

August 27th, 2008

A range of innovative beers are arriving in the UK next week, as part of the Great British Beer Festival.

According to Talking Retail, craft brewers from the US will offer 57 different ales and lagers over the course of the five-day event at Earl’s Court in London.

Festival official Andy Benson described the 17 American breweries that would be represented as “extremely innovative”, adding that an “incredible variety” of quality styles have been produced.

“They brew beers which others wouldn’t dare to brew, push the boundaries of brewing and have acted as an inspiration to brewers in many other countries,” he added.

Vice president of the brewers association Bob Pease said many small brewers in the US had been inspired by traditional British brewing.

Last month market research company TNS found that sales of real ale have risen, as brewers presented it as a drink of sophistication, the Telegraph reported.

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