Eat Natural adds to breakfast range
Two new breakfast bars are to be added to the recently-launched Eat Natural for breakfast range.
From September, single and multi pack versions of the snacks will be available, according to Talking Retail.
Among the ingredients will be oats, seeds, nuts and honey, while preserve specialist Wooden Spoon will supply strawberry jam and orange marmalade to Eat Natural.
Jeff Higgins, managing director of Wooden Spoon, explained that the company had had benefited from the collaboration, stating: “Aside from challenging our production team to adapt recipes to suit the bars, the concept of reconciling the traditional breakfast with changing habits makes perfect sense.”
The bars will be available in orange marmalade, almonds and toasted oats, and strawberry jam, oats, cashews and a yoghurt coating variants.
Earlier this week Talking Retail reported that Eat Natural will launch its new toasted muesli products next week, with the company claiming to have created an entirely new category.
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