The maker of a new chocolate product claims it can have dermatological benefits.
Frutels says its nutritional formula can combat skin conditions such as acne by supporting the body against internal causes such as hormones and stress.
The sugar-free snack is aimed at reversing the belief that chocolate can be harmful to skin, as director of marketing Chris Chitty explains: “Our message turns that negative association on its head. In fact, we now know that natural dark chocolate has 300 times the antioxidant capacity of blueberries!”
Frutels founder Ellie Sawits also argues that research has now clearly demonstrated the link between acne and nutrition.
The company adds that its own testing found 73 per cent of people to report positive results after two weeks.
Earlier this year Newsweek reported results of an Australian university’s study which found that sugar is the primary dietary cause of complexion problems.