New sharing format from Walkers
Crisps and snacks giant Walkers has unveiled new sharing packs for its SunBites and Walkers Baked better-for-you brands.
The manufacturer claims that the new sharing packs will appeal to the increasing number of consumers choosing healthier snacks.
According to Talking Retail, Walkers better-for-you brands are now available for the first time in a sharing format and the new bags are expected to boost the company’s profits by providing consumers with healthier options.
Richard Evans, managing director of Walkers, said: “Health, as a need state, features heavily in evening snacking and is still growing in sharing occasions. The success of Walkers’ better-for-you brands, reflected in their 66 per cent share of healthier crisps, snacks and nuts, demonstrates a clear demand for these new sharing options.”
Worth around £12 million since its launch last year, the Walkers SunBites range has been boosted by a £5 million television and marketing campaign unveiled by the company in February this year.
Ryvita recently entered the lucrative UK crisp market with its 82 per cent wholegrain Ryvita Limbos baked crisp snack, targeted at health conscious consumers.
