New marketing initiative from Good Natured
Good Natured has unveiled a new marketing initiative that is intended to raise its profile with the company’s first-ever television advertising.
The ethical fruit juice brand is making its TV debut this month as part of the Viacom Brand Solutions (VBS) Force for Good initiative, announced last year, Talking Retail reports.
Environmental and ethical issues are becoming increasingly important to consumers and Good Natured is a new ethical chilled juice brand that uses 100 per cent Valencia oranges from the Rainforest Alliance Certified Del Oro Farm in Costa Rica in its Pure Orange and Pure Tropical juices.
A series of ten and twenty second TV spots will feature Costa Rican farmers harvesting the oranges used to make Good Natured juices and highlight the farm’s Rainforest Alliance Certification in order to target ethically conscious families.
VBS is matching advertising investment pound for pound in order to support businesses and organisations who promote social good through their products and services.
Good Natured co-founder Greg Boyle commented: “The VBS Force For Good campaign is a really exciting initiative to be involved with which we hope will help drive awareness of Good Natured and its ethical credentials.”
By producing its products from concentrate, Good Natured also claims that its carbon footprint is around three times smaller than the equivalent juice that does not use concentrate. The company is committed to “high quality, ethically-sound produce” and sustainability throughout the production and transport system.
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