Kellogg’s introduces mint variety snack bar
Cereal specialists Kellogg’s has launched a new variety of its Special K cereal -a snack bar that promises a healthy option sweet treat for dieters.
Special K Mint Chocolate is the latest addition to the Special K Bliss cereal snacks range, Talking Retail reports.
The bar will combine cereal pieces with a thin layer of mint-infused chocolate.
According to Jean Yves Heude, Kellogg’s general manager of sales and snacks, “mint chocolate is a proven favourite” in the biscuit sector.
“Now Kellogg’s are offering a healthier alternative to consumers who may be watching their shape but still want to snack on a mint chocolate treat,” he said.
He added that the launch of the product will open up a number of avenues for the firm in a “new consumer bracket”.
Recently, Dorset Cereals announced the launch of its new Breakfast Projects, which offer fun and educational activities for kids.
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